![]() They are likely doing lots of Googling, conducting countless image or map searches, looking at travel websites like Travel & Leisure or TripAdvisor, and browsing on social media. Travelers are open in this stage, looking anywhere and everywhere for that one thing that will inspire them to plan a trip. This stage is heavy on the fantasizing and light on the practicalities. It is that feeling of “I want to get away” or “I’m ready to take that big trip I’ve always dreamt about.” The customer might not know where they want to go or what they want to do once they are there. The Dream stage happens after the travel bug has bitten but before any concrete decisions have been made. ![]() 40% of travel research is done on mobile devices, so if your website isn’t mobile-friendly, you will be missing out on a large chunk of potential guests. ![]() Note: Before you do anything, make sure your website is mobile-friendly. Check as many of the boxes as you can for the “Let’s Book It” stage before you bother worrying about “Time to Make a Plan” stage, and master that stage before you spend any time on “I Want to Get Away.” When viewing this list, we recommend working from the bottom to the top. In this post, we’ve outlined the three essential stages of the customer travel journey and highlighted some key marketing activities for each stage. We think about the travel customer journey when helping our customers build their websites and develop a strong marketing plan. To help you understand this process, Google has broken the travel customer journey up into three crucial stages: dreaming, planning, and booking. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they want to go to sharing photos from their vacation on social media once their home. Technology has revolutionized the way people research, plan, and book their travel experiences.
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